Nigeria stands at a crossroad; will it continue on its predominantly oil-reliant path or pivot for an economic transformation that moves beyond its traditional reliance on oil. In a recent episode of the Flywheel Economics podcast, Titi Ojo, a trailblazer in Nigeria’s non-oil exports sector, shared her journey and profound insights into reshaping the country’s economic landscape. Her story offers more than just personal success; it illuminates the broader implications of diversifying Nigeria’s economy for sustainable growth.

Challenging the Status Quo for Nigeria’s Non-Oil Exports

Titi Ojo’s work is a bold challenge to Nigeria’s traditional economic narrative. She champions looking beyond oil, advocating for new avenues of growth. “It’s not just about oil,” Titi asserts, “but about creating a sustainable and inclusive economic model that benefits all sectors.” She achieves this through the Network of Practicing Non-Oil Exporters of Nigeria (NPNEN), which has been instrumental in giving a vital voice to Nigeria’s non-oil exporters, ensuring they gain influence at the policy-making table. This proactive engagement is crucial for shaping an environment where these businesses can thrive.

Empowering the Demand Side in Policy

A key takeaway from Titi’s discussion is the critical role of empowering the demand side in economic policy. She emphasises the need for communities to recognise their power to influence decisions. Her advocacy for Nigeria’s non-oil exporters is a testament to the power of collective action and the importance of community in driving profound economic transformation.

Redefining Leadership in Industry

Titi’s journey also offers a compelling story of redefining leadership, particularly in traditionally male-dominated industries. Her resilience and ability to challenge established norms serve as a powerful inspiration for women and other marginalized groups seeking to make their mark. “Leadership is about showing up as yourself, even when the world tells you not to,” she shares. Titi’s success not only represents personal achievement but actively paves the way for others to follow, fostering more inclusive growth within Nigeria’s non-oil exports.

A Vision for Nigeria’s Economic Future

Titi Ojo’s insights on the Flywheel Economics podcast offer a compelling vision for Nigeria’s economic future. By embracing diversity and empowering communities, Nigeria gains. This, plus a focus on non-oil exports, unlocks unprecedented growth and sustainable development. Titi’s story is a powerful reminder of the transformative potential when diverse voices are heard, valued, and actively contribute to shaping economic policy.

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