Everyone knows that the best way to get a concept or topic across is to use an example. Examples are like stories, and the human mind is wired to process information better when it has a story attached to it. It is why textbooks often include examples before the assignment, it is why the most compelling presentations draw on examples, and it is why Martin Luther King used powerful examples to motivate the civil rights movement. The right examples both resonate and motivate.

Flywheel Economics, through its podcast, intends to adopt this same strategy to explain its message better. The podcast aims to break down Flywheel Economics’ core principles into digestible bits using real-life case studies from different sectors worldwide. The goal is to provide listeners with a comprehensive understanding of the Flywheel Economics principles.

From a Humble Hackathon to Nigeria’s Silicon Valley: We’ll explore the meteoric rise of the organic tech cluster in Yaba, Lagos, where tech companies exploded from a handful to over a hundred in less than a decade, attracting remarkable funding and foreign attention including tech billionaire, Mark Zuckerberg. Was it just pure luck that the incubator and innovation company, Co-creation Hub set up shop in a region that happens to sit in an historic area of Lagos or was it a formula and can it be replicated?

How a cricketing nation became a football powerhouse: Witness the power of the human will and unity of purpose of the Sialkot business community, that brought about an entire airport in Pakistan, and opened-up its sports goods to the world. This story is about what can happen when David and Goliath become friends instead of enemies. The private sector teamed up with the Pakistani government to create something that had a positive ripple effect, not just for the economy, but also for human life. There’s nothing new under the sun is what you’ll conclude when we draw a correlation between this story and why the business community in Manchester decided to build canals centuries ago.

Agriculture and the Economy, but not in the way you think: The podcast will shine a light on what permaculture can teach economic policymakers about interconnection, diversification and sustainability. It may sound like the beginning of the notorious ‘walks into a bar’ joke series, but you’ll be surprised to find out just how much a gardener and an economist can have in common.

The Toothpick Policy: The Flywheel Economics podcast will also address the controversy surrounding toothpicks in Nigeria’s political and economic circles and how it dominated economic policy. The podcast will take a deep dive into what could have been the case if the humble toothpick had not captured the imagination of so many policymakers.

The Housing Revolution: The podcast will take a look at how innovation in housing design and sustainable living can revolutionise our homes and lifestyles. The rise in urbanisation has led to increased pressure on housing, forcing the world’s poorer population into less-than-ideal accommodation.

Beyond the Oil Boom: You have heard about Nigeria’s oil but what else can the country offer in terms of export potential? Nigeria boasts rich diversity, and we explore the frontiers of what it currently has the potential to sell to the world. However, will it ever discover its true power?

In summary, the Flywheel Economics podcast will bring you captivating stories that illustrate the practicality of our core principles. Together, we’ll explore a more sustainable and powerful way to view innovation, investment, and economic policymaking.